Travel Show Marketing Group’s (TravelSMG) 15th Annual Las Vegas Travel Agent Forum received rave reviews from both Travel Suppliers and Agents in attendance. The 2025 event was a sell out and once again the largest yet for TravelSMG drawing over 1,500 travel professionals, including nearly 1,000 leisure travel agents from across North America. Registration is now open for the 2026 show taking place May 12 - 15, 2026 at the Paris Las Vegas Hotel & Casino.
The 2025 Forum provided opportunities for Travel Suppliers from around the globe and Travel Advisors across North America to connect through roundtable discussions, educational training seminars and numerous networking opportunities. In an effort to continually enhance the program offerings and ROI for those attending, an Around the World session was added to the agenda on the last day of the event, allowing International Supplier Partners the opportunity to present a fast-paced, deep dive into their destination or product offering to the Agents in attendance.
“The Las Vegas Travel Agent Forum continues to be the ultimate event for connecting Travel Agents and Suppliers in a dynamic environment that fosters collaboration and drives growth,” said Jim Cloonan, President at TravelSMG. “With unparalleled access to industry leaders, cutting-edge insights, and endless networking opportunities, this event empowers both sides to thrive, innovate, and stay ahead in the ever-evolving world of travel.”
As the industry’s leading event for global travel experiences, the event is supported by key organizations who partnered to host their events in tandem, including VAX Vacation Access/Trisept Solutions, Avoya, and Cruise Planners. The 2025 Conference Program provided Agents with invaluable insights from industry experts, destinations, technology services, top travel brands, DMCs, hotels/resorts and more.
Highlights from the 2025 event included:
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• Expansive Trade Show Floor: A bustling hub where Travel Agents and Suppliers connected and explored new products, and collaborative business relationships.
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• Conference Program: Sessions covered key topics from marketing & branding to destination specialization & product awareness.
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• A Night Above the Strip Reception: In partnership with the LVCVA and Caesars Entertainment, this evening reception offered a stunning view of the Las Vegas skyline, providing everyone with a unique opportunity to network and build connections.
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• Exclusive One-on-One Meetings: Reserved for the SELECT delegation of 120 Agents, these pre-scheduled appointments gave hosted Travel Agents direct access to leading Travel Suppliers, fostering valuable relationships.
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• Sandals Lunch & Presentation: Attendees enjoyed an exclusive lunch hosted by Sandals Resorts, featuring exciting updates and insights into the brand’s latest offerings and initiatives.
As the leading industry event of its kind, LVTAF continues to serve as a catalyst for business growth and professional development within the travel advisor community. Suppliers interested in exhibiting for 2026 can reach out to Jennifer Fernandez, Senior VP of Content & Sales at jennifer@travelsmg.com. More information on the Las Vegas Travel Agent Forum can be found on the event site, www.TravelAgentForum.com .
ABOUT TRAVEL SHOW MARKETING GROUP
Travel Show Marketing Group (TravelSMG) is an independent organization offering solutions that drive success in the B2B leisure vacation market. Since 2009 TravelSMG has partnered with thousands of tourism clients to engage and empower the North American Travel Agent community through education, networking, and global experiences. Their diverse range of engagement solutions includes large-scale trade shows, specialized niche-focused events, and a comprehensive suite of digital opportunities. For more information on TravelSMG and their events visit www.TravelSMG.com .