Article written by Kim Thompson, Owner and Operator of You Can Fly Travels. Kim is dedicated to helping families create lasting memories. Founded by a parent with firsthand experience in navigating the challenges of vacation planning, You Can Fly Travels offers expert guidance and money-saving tips, ensuring families can focus on what matters most—quality time together. 

 

As agency owners, we know the heartbeat of our business isn’t just the destinations we sell—it’s the amazing travel advisors who bring those journeys to life. TA's are the frontline dream-makers, turning customer inquiries into unforgettable experiences. Yet, during the hustle and bustle of our industry and daily life, it’s easy to forget to say, “Thank you.” I vowed to make sure to change that!

When advisors feel valued, they thrive. Acknowledging their efforts through a kind word, a thoughtful gesture, or public recognition boosts their confidence and motivation. Imagine the impact of a heartfelt “thank you” or a shout-out for an exceptional job. These moments remind your team that their work matters, inspiring them to go above and beyond for clients and strengthening your agency’s reputation.

I try to be creative and select different ways to express my gratitude. I will surprise them with handwritten notes, shout-outs during team meetings, or even a gift card to their favorite coffee shop. We host team working lunch’s and dinners throughout the year, an annual awards ceremony and a New Year Kick Off Party. These gestures don’t just make agents smile—they also foster a culture of positivity and teamwork within our agency. The relationships they form during these events strengthens their connections and helps them grow as a team.

The benefits of appreciation extend beyond the individual. When agents feel good about their work environment, it reflects in their interactions with clients and suppliers. It’s a ripple effect of positivity that can elevate your entire business. Plus, word spreads fast! An agency known for valuing its team becomes a magnet for top talent!

Let’s make a commitment to recognize the incredible work our agents do every day. A little gratitude goes a long way in building a stronger, happier, and more successful agency. What’s your next step to show appreciation? Let’s inspire each other!

Are you an Agency Owner looking to connect with fellow owners for collaboration, education and unique destination & networking experiences?  Consider applying for our Travel Agency Owners Forum, taking place this October in Antigua.  Learn more and apply at our event website!