European Travel Agent Forum (ETAF), an exclusive B2B event connecting North America’s top-performing Travel Agents with Europe’s leading vacation destinations and providers, recently concluded with strong optimism for a surge in business engagement.  

Produced by Travel Show Marketing Group (TravelSMG), an independent event organizer catering to the Travel Agent market and in conjunction with the government of Terceira Island, this exclusive event took place throughout Terceira Island in the Azores of Portugal from October 16 - 20, 2024.  

Agents in attendance were held to stringent standards during the event’s vetting process, adding to the overall level of productivity and ROI. ETAF’s hosted program model guarantees that only top-tier Travel Agents participate, ensuring their full engagement and commitment to the industry partnerships established.

The forum brought together over 250 travel agents, industry leaders, and tourism professionals from across Europe to explore the future of travel in a rapidly evolving market. Alongside strong participation from European suppliers, the event also drew in business and technology solution partners from across the globe. In total, representatives from over 20 countries were in attendance. 

"TravelSMG is committed to empowering Travel Agents and fostering collaboration across the industry," said Jim Cloonan, President at TravelSMG. "The European Travel Agent Forum has set the stage for meaningful dialogue and partnerships that will shape the future of travel across Europe."

Agents in attendance had the opportunity to network with peers and industry leaders, fostering collaborations that will drive innovation and growth within the travel sector. They took part in unique experiences throughout the island to support their destination knowledge. Feedback from participants highlighted the value of the forum in creating connections, generating new ideas, and reinvigorating a drive for success.

Travel Agents and Suppliers took part in mutual interest appointments, generating nearly 3,500 connections.  In addition to these formal business meetings, the educational program focused on the Azorean culture along with presentations from Kensington Tours, Hyatt’s Inclusive Collection European Resorts, Sagres Vacations and aliveXperiences.  With a complete focus on European inbound holidays, the event offered opportunities for Travel Agents to gain in-depth knowledge while forging critical relationships with Suppliers across Europe.

The event also featured an exhibition showcasing the latest hotels and services from leading travel brands throughout the Azores, providing Agents with tools to enhance their offerings to the islands and better serve their clients.

Looking ahead, TravelSMG will announce plans soon for the 2025 European Travel Agent Forum.

ABOUT TRAVEL SHOW MARKETING GROUP
Travel Show Marketing Group (TravelSMG) is an independent organization offering solutions that drive success in the B2B leisure vacation market. Since 2009 TravelSMG has partnered with thousands of tourism clients to engage and empower the North American Travel Agent community through education, networking, and global experiences. Their diverse range of engagement solutions includes large-scale trade shows, specialized niche-focused events, and a comprehensive suite of digital opportunities. All of their solutions work together to help their Supplier Partners enhance their visibility among Travel Sellers. For more information on TravelSMG and their full suite of events, visit  www.TravelSMG.com .