What an incredible Las Vegas Travel Agent Forum!  We had nearly 1,000 Agents and over 300 global suppliers to join us for our flagship event.  We have already received so much positive feedback about this year and are already working on making 2025 and even bigger and better forum.

The TravelSMG Team traveled to Las Vegas a few days before the show to help coordinate everything and ensure the final details were in place.  We stuffed bags, trained staff, put up signage and all the other glamorous stuff that goes on behind the scenes!

The event kicked off officially on March 24th with a bustling registration area.  Then that afternoon the conference program began with 2 incredible offerings.

Elevate Your Group Business was our 3-part series focused on the lucrative Group vacation market!  This extended program offered insights on critical aspects of finding and servicing group business; tips and tools to streamline and properly manage groups; and contractual elements to keep your business and clients safeguarded.  Amy Leon from Adventures by Amy was our moderator and our speakers were Dian Holland from the Jamaica Tourist Board, Amanda Morales from Virgin Voyages, Erin Miller from ALG Vacations, Karen Rose from Legendary World Travel by Karen plus our attorney speakers, Thomas Carpenter and Jeffrey Ment.

And, Agents could also attend the Agency Accelerator Presented by Travefy Academy! Agent Accelerator is a workshop designed to inspire and equip you with the leading marketing and sales best practices. Travefy’s team covered actionable tips on marketing strategies, sales best practices, and key steps to set your business up for long term success.

The next morning started off bright and early for our SELECT delegates who enjoyed a series of Ultimate Breakfast presentations.  Our SELECT group could choose to hear from Basecamp Afromaxx Limited, Elite Island Resorts, Rate Hawk, or Virgin Voyages.

Our Conference program continued with panels focused on tools to run a profitable agency, how to develop your niche, ways to use AI to maximize your time and so much more.

After an educational morning, it was time for a break for lunch.  Our SELECT delegates enjoyed another series of Ultimate presentations.  They could choose to attend presentations by Carisa Travel Group, Exoticca, Grupo Xcaret or MaxxRoyal.

The afternoon started back up with our Discover Destinations Series!  This series of panel discussions and presentations allowed you to literally choose your own adventure and learn about the destinations that mattered to you and your clients most.  We heard from Travel Alaska and all the adventures that await.  ItaliaAbsolutely shared incredible knowledge on Italy and its unique regions. Chameleon Travel Shop talked Australia. The Greater Miami Convention & Visitors Bureau helped us “Find Our Miami”. The Israel Ministry of Tourism discussed key brands and experiences. Ntaba African Safaris equipped Agents to be “rock stars” for their clients. Visit Anchorage showed us how to “Alaska” year round.  The Hawaiian Islands helped us learn how each island is its own unique experience.

Next up?  Our Roundtables! These roundtables are a great way for small groups of agents to learn about the products they are most interested in to grow and expand their business.  Each supplier has several minutes to talk to each table before rotating to the next.  Agents get to sit back, take notes and watch their knowledge grow.

After a long day of learning, we all hopped on a bus and headed to an evening of networking … and golf … at Atomic Golf Las Vegas.  This amazing night out was sponsored by the Las Vegas Convention & Visitors Authority.  We enjoyed some drinks, some food and a few swings of the golf clubs.  The views of Las Vegas were breathtaking.

Our next full day began again with another series of Ultimate Breakfasts for our SELECT delegates.  This time their options were Auto Europe, Avanti Destinations, Azur Travel or Hoteles Buenaventura/Sheraton Buganvilias Resort.

And for our Agents attending, the conference program kicked off again with even more ways to learn and earn - from marketing strategies to an incredible amount of tips and tricks for increasing sales, crafting experiences and so much more.

Tuesday also featured the one-to-one meetings with our SELECT delegates.  These appointment based meetings put agents face-to-face with suppliers for a personalized conversation.

The Afternoon featured a lunch presentation sponsored by Sandals and Beaches Resorts.  The Team shared updates on new products and group benefits plus other engaging features designed to offer clients the perfect vacation.

After Lunch, our Discover Product Series kicked off with all the latest information from Viator, Tern, GRNConnect and VAX.  And we wrapped up the afternoon with opening the trade show floor!

That evening we gathered around the Paris Las Vegas Hotel pool for dinner, drinks and casual conversation.  A great way to wrap up a busy day.

Wednesday morning was the Breakfast Bonanza for our SELECT delegates.  They spent the morning learning more about Highgate Hawaii, Sheraton Kauai Coconut Beach Resort, International Medical Group, Wanderlust Social, Wyndham Hotels, Kibo Safari Camp, Visit Buenos Aires, Fresh Tracks Canada, Villa Resorts and Munich Airport.

And, after another morning of the conference program with talks from Jenn Lee on marketing and Jonathan DeLise on culinary travel, the trade show floor opened back up. 

We can’t forget everyone’s favorite part of the event - the prize drawings! We had over 30 giveaways that were donated by our incredible Suppliers.  We can’t highlight them all but here are a few of our favorites!

A European River or Canal Cruise for two from Croisi Europe. A 3-Night Giveaway to any Sandals or Beaches Resort. Kompas Holidays International: A Christmas Market trip for 2 from Kompas Holidays International. A 3-night stay at Hard Rock Punta Cana from AIC Hotel Group. A 2-night Galapagos Cruise from Go Galapagos. A 7-day safari to Tanzania from Basecamp Afromaxx Limited.  Any Avalon Waterways European river cruise from Globus and a 4-night stay at a beach villa or bungalow at Sirenian Bay Resort & Villas.

A big thank you to all of our suppliers who participated in the giveaways!  We loved seeing the excitement on everyone’s face when their name was called.


You can watch a behind-the-scenes video here and a full recap of the event here.  We hope to see everyone back at the Paris Las Vegas Hotel & Casino for Las Vegas Travel Agent Forum 2025!