Presenting the Las Vegas Travel Agent Forum Sales and Marketing Track for the 2024 conference program. This specialized track is your one-stop-shop for all things sales and marketing. Learn about AI tools, develop a marketing plan, fine-tune your strategies, and maximize your social media presence.
💫 Win at Sales! (Or Success Lessons from Recess). Presented by Scott Koepf, Chief Strategy Officer at Cruise Planners
Scott Koepf, the Sales Coach, will share the strategic and valuable lessons gained in the real world of recess. Yes, you read that right the keys to winning at all aspects of business, especially sales will be made clear through these experiences gained on the playground. With over 40 years in travel sales and a CLIA Hall of Fame lifetime achievement recipient, Scott will share ideas that will be relevant and provide the knowledge to take your business to new heights!!
💫 Artificial Intelligence to Authentically Maximize Your Time and Articulate Your Services. Presented by Richard Earls from Travel Research Online
Artificial Intelligence (including ChatGPT) is transforming the way we do business from the back-office to the frontlines. Come learn how to embrace (and leverage) this incredible tool for your business! From client analytics to streamlining processes to enhancing your service and offerings (and sales) as a trusted travel seller. Get ahead of the curve!
💫 Developing an Impactful Marketing Plan for Your Travel Business. Presented by Kelli Hayes Smith, Marketing Director for Wanderlust Social
A marketing plan is an essential tool for success, yet many travel professionals fail to properly lay out a sound mapping of their marketing strategies and tactics. In this session, learn about critical aspects of an impactful marketing plan, including defining your goals and expectations, creating a plan of execution and metrics to define your marketing success.
💫 UNPACKING Marketing Strategy for Travel Agents. Presented by Mary Charleson, Marketing Educator, Speaker & Strategist for fiveminutemarketing.com / carryonqueen.com
Like packing a bag efficiently for a trip, what goes into your marketing plan, is just as important as what gets left out. Using parallels between packing light for travel, and creating an effective marketing strategy, Mary Charleson, also known as the “Carry-on Queen” will unpack her top marketing tips for travel agents, emphasizing the strategic use of social media and email marketing. Informed by travel agent research, interviews, and case studies, plus Mary’s observations on marketing trends, this session will both educate and entertain.
💫 Tips and Tools of the Trade: Suppliers Share how to Maximize Your Social and Online Strategies. Moderated by Mary Charleson, fiveminutmarketing.com with Panelists Luke Majewski, AIC Hotel Group; Drew Santiago, Carnival Cruise Line; Joe Vanderhoff, Sandals & Beaches Resorts and Keli Washburn, Globus Family of Brands
Maximize your social media and online strategies with tips from top industry partners – business development manager! From social media insights to partner platforms and tools, this session will cover actionable ways to innovate your offerings while increasing your earnings with proven tips! You won’t want to miss this session!
💫 Deep Dive into the Culinary Travel Experience Presented by Jonathan Delise from FindingFoodFluency
Good food is at the center of any great adventure, but did you know there’s a lot more to eat in destinations beyond restaurants? Join us for a deep dive in the Culinary travel scene and learn how to ignite your clients senses with unique in-destination dining experiences on a global scale! Whether you’re working with foodie clients, clients seeking more authentic delicacies or those with food restrictions, you won’t want to miss this session!
You can find even more details on our Conference Program on the LVTAF website in our event schedule. Still not registered? Use code 9620 and save $20 on your registration! You can register here – we hope to see you there!